Google ranking is important because it determines how visible a website or web page is in search engine results pages (SERPs) for specific search queries. When a website or web page ranks high in Google search results, it is more likely to be seen and clicked on by users, resulting in more traffic, leads, and conversions for the business.
Since Google is the most popular search engine in the world, with over 90% market share, ranking high on Google can have a significant impact on the success of a business, especially for those that rely heavily on online traffic and sales. Furthermore, studies have shown that the majority of users only click on the first few results on the first page of Google, making it critical for businesses to aim for the top positions in SERPs.
In summary, Google ranking is important because it can increase a website’s visibility, credibility, and traffic, which can lead to more leads and conversions for the business.
As an agency, we provide a custom SEO strategy to our clients by following a structured process that is tailored to their unique business goals, target audience, and industry. Here are the steps we typically take:
Discovery and Assessment: We start by getting to know your business and website, as well as your target audience, competition, and current SEO performance. We conduct a comprehensive SEO audit to identify any issues or opportunities for improvement.
Goal Setting and Strategy Development: Based on the findings from the discovery and assessment phase, we work with you to set measurable goals and objectives that align with your business objectives. We then develop a custom SEO strategy that includes a detailed roadmap of the tactics and activities required to achieve these goals.
On-Page Optimization: We optimize your website for search engines by conducting keyword research, optimizing meta tags, improving site structure and navigation, and creating high-quality, optimized content that aligns with your target audience and business objectives.
Off-Page Optimization: We improve the your website’s authority and relevance by building high-quality backlinks from authoritative websites, creating a social media presence, and implementing other off-page optimization tactics.
Tracking and Reporting: We continuously monitor your website’s performance, track keyword rankings, traffic, conversions, and other key metrics, and provide regular reports to the customer. We also use the data to optimize the strategy and tactics continually.
By following this structured process, we can create a custom SEO strategy that is tailored to your unique needs, goals, and budget, and that provides measurable results over time.